OPTIS
Built for Shopify — Shopify App Store certified partner

Make Variant Selection Fast, Visual, On-brand

OPTIS Color Swatch Variants makes product browsing effortless and beautiful. Works even better when combined with OPTIS Product Options — giving your store a polished, high-converting feel.

180+ ratings · 1,000+ merchants
OPTIS product page in action

Trusted by 1,000+ Shopify Merchants

Beautiful product swatches that instantly update images and increase sales.

200+ Ratings
Nomad Essential
The Ink Moon
Best Grip
Fleur Ateljee
ATL Nail Supply
Land
Mtown Shirts
Gymsaint Paris

Every product page looks better and sells better

From visual swatches to combined listings, OPTIS Color Swatch Variants helps merchants boost engagement, reduce cart abandonment, and deliver a more delightful shopping experience.

01

Native variant images

Variant images from Shopify are used directly for swatches — no setup duplication.

02

Combined listings

Streamline browsing and speed up conversions by combining related products into one listing.

03

Smart image switching

Show only relevant images per variant selection — no confusion, no clutter.

04

Clean, organised pages

Keep pages professional, even with rich variant choices.

OPTIS Color Swatch Variants Powerful Features

Per-page variant display

Per-page variant display

Choose different variant displays for collection vs product page. Keep collections clean and product pages detailed.

Swatches on collection pages

Swatches on collection pages

Display product variant options (swatches, buttons, dropdowns) directly on collection pages — customers see all options at a glance.

Hover names & sold-out styles

Hover names & sold-out styles

Reveal variant names on hover and style sold-out variants with flexible options — reduce friction at every step.

Multilingual support

Multilingual support

Seamlessly works with Shopify Translate & Adapt — boost clarity and sales across global markets.

The world's top Shopify stores trust OPTIS

Up to
Conversion lift
Up to
Average order value
200+
Ratings on Shopify
Customer love

What merchants say

Really useful tool that increased my AOV. Never experienced an app with such a helpful team.
Nomad Essential
Nomad Essential
OPTIS Color Swatch Variants makes shopping easier for my customers — my store is much more user-friendly now.
Mtown Shirts
Mtown Shirts
Easy to use compared to others I've tried, and the customer service is top notch.
ATL Nail Supply
ATL Nail Supply
Beautiful swatches, easy setup, and free. What more do you need?
Best Grip
Best Grip
Game-changer for visual product browsing. Customers click more, hesitate less.
Fleur Ateljee
Fleur Ateljee
We replaced two paid apps with OPTIS Swatches and our pages load noticeably faster.
Gymsaint Paris
Gymsaint Paris
FAQ

Frequently asked questions

Can I display color swatches instead of dropdowns for variants?

Yes! OPTIS lets you replace boring dropdowns with beautiful color swatches, images, or buttons — giving your customers a more visual and intuitive way to choose options.

How can I upload custom images or colors for my swatches?

You can easily upload custom images, select colors using a color picker, or use your existing product images as swatches directly in the OPTIS dashboard.

Will swatches automatically update the product image and price?

Yes. When a customer clicks on a swatch, the main product image, price, and variant details automatically update — creating a smooth, interactive experience.

Is OPTIS Color Swatch Variants free?

Yes, totally free! You can use all essential color swatch features without paying a cent — no hidden fees or trial limits.

Craft Unique Shopping Experiences

From style to function, OPTIS lets your customers personalize every detail — turning product pages into powerful, conversion-ready experiences.